The many Indian government departments tend to use Google’s free Gmail accounts and its security agencies have demanded access to Gmail user data in the country. After all, India has the highest percentage of Gmail users in the world, more than twice the figure for even the United States.
Gmail is obviously the number one webmail provider in India, and is at number two in the US. According to Lipsman, “Global Gmail usage is up 32% in the past year. It is up 24% in the US, 91% in Brazil and 16% in India".
The popularity of Gmail in India could also have been a factor behind the early success in India of Google’s social networking initiative, Google+, as Google’s tussle with Facebook for dominance of the Indian market, one of the hottest globally, continues.
Gmail is obviously the number one webmail provider in India, and is at number two in the US. According to Lipsman, “Global Gmail usage is up 32% in the past year. It is up 24% in the US, 91% in Brazil and 16% in India".
The popularity of Gmail in India could also have been a factor behind the early success in India of Google’s social networking initiative, Google+, as Google’s tussle with Facebook for dominance of the Indian market, one of the hottest globally, continues.
According to Comscore, while the US accounted for nearly 5.3 million of Google+’s audience since its late June launch, India is ranked a “strong” second with about 2.8 million visitors.
It’s also indicative of how the Indian market is evolving. In mid-2010, the social networking platform with the largest user base in India was Orkut, with 19.7 million.
At that time, Facebook trailed Orkut by over one million users. By the end of June this year, Facebook’s usage had jumped to 34.5 million with Orkut dropping to 13.4 million, going by Comscore statistics.
Orkut, of course, is the original Google social media platform, predating even the failed Google Buzz network. Google did not comment on its plans for Google+ in India.
Source:HindustanTimes
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